The Impossible Project, (now Polaroid Originals) was a company that revived instant film after Polaroid had stopped making it. I created an ad campaign promoting them, including print ads, indoor and outdoor installations, social media integration, and video advertisements.
Print Ads
Indoor Installations
This allows users to interact with the actual product. In this case, in an airport where families may be saying goodbye, or a person may be leaving on an exciting trip, and they may want a memento of that moment.
Outdoor Installations
Social Media
A concept for a snapchat filter, that would imitate the Impossible I-1 camera.
Video Ad